Marketing Operations Manager
Core
Own and optimize the marketing technology ecosystem to orchestrate campaign execution, manage lead lifecycles, and drive pipeline and revenue.
Role type
Marketing Operations Manager
Builds
Integrated marketing campaigns, automated workflows, and data-driven reporting
Domain
B2B SaaS / ABM
Required skills
MarTech stack management, CRM integration, campaign execution, lead lifecycle management, data governance, automation, analytics, data visualization
Preferred skills
Marketo, Microsoft Dynamics 365, Make, Apollo, Zoominfo, Webflow, Adobe Creative Cloud, Looker, Power BI, Google Analytics, Google Tag Manager, AI-assisted marketing
Technologies
Marketo, Microsoft Dynamics 365, Apollo, Copilot Agent Studio, Make, Webflow, Adobe Creative Cloud, Looker, Power BI, Google Analytics, Google Tag Manager
Responsibilities
Own and optimize the MarTech stack; Implement and integrate new best-in-class systems; Coordinate with internal and external partners to align campaign setup, tracking, and reporting; Build email nurtures, landing pages, outbound sequences, paid ads, organic social; Operationalize intent data into dynamic audience targeting, nurture workflows, and sales alerts; Manage lead lifecycle: scoring, routing, and notifications from marketing to sales; Maintain clean, synchronized data across CRM, marketing automation, and enrichment tools; Automate cross-platform workflows; Inspect and update governance for UTMs, GTM, tagging, and event tracking; Build and maintain dashboards for Brand, Influence, and Conversion stage KPIs; Report on campaign performance, lead flow, pipeline creation, and revenue contribution; Surface actionable insights from deal and campaign analysis to improve future campaigns.
Seniority
Mid-Senior (5–8 years experience)