Programmatic Growth Manager
Core
Own app user acquisition (UA) campaigns across programmatic channels, managing large daily budgets to optimize for revenue and predictive LTV.
Role type
Senior IC programmatic growth manager (app UA)
Builds
App install campaigns and user acquisition pipelines for mobile apps
Domain
Mobile app marketing, programmatic advertising, user acquisition
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
App UA campaign management, programmatic DSP operations, creative strategy & testing, mobile attribution (MMP), revenue-based KPI optimization, live campaign troubleshooting
Preferred skills
Gaming or subscription app background, experience with AppLovin/Unity/Snapchat, stakeholder management with external agencies
Technologies
AppLovin, Google UAC, Facebook, TikTok, DSPs, Adjust
Responsibilities
Manage $500k+ daily spend across multiple channels, monitor and adjust live campaigns in real-time, analyze creative performance and plan testing roadmaps, coordinate internal creative production, configure attribution settings and MMP tracking, optimize campaigns toward revenue and LTV targets
Seniority
Senior, hands-on IC
