Audience Marketing Manager
Core
Lead always-on audience marketing strategy, segmentation, and lifecycle management for a major Australian cultural institution's membership base.
Role type
Senior Audience Marketing Manager (Strategy & Delivery)
Builds
Audience segmentation, loyalty propositions, and always-on paid digital campaigns
Domain
Cultural institutions / Tourism / Membership
Deliverable
product features
Required skills
Audience segmentation, lifecycle marketing, paid digital media buying, market research, team management, budget management, performance measurement
Preferred skills
Loyalty program development, CRM, attribution analysis, partnership negotiation
Technologies
CRM, digital advertising platforms, market research tools
Responsibilities
Own audience segmentation and personas across acquisition, activation, and retention; Develop membership loyalty proposition; Plan and run always-on paid digital activity; Use market research to shape targeting and messaging; Manage marketing team and budget; Build measurement and evaluation framework; Maintain brand consistency
Seniority
Senior, hands-on IC with team leadership