Marketing Manager, Spain
Core
First Marketing hire in Spain to localize Joko's brand, campaigns, and content for Spanish consumers, adapting global assets to local culture and driving user lifecycle management.
Role type
Senior IC Marketing Manager (Market Launch)
Builds
Localized marketing campaigns, CRM journeys, and user acquisition strategies for the Spanish market.
Domain
E-commerce / Retail / Consumer Tech
Deliverable
product features
Required skills
Consumer marketing strategy, campaign localization, CRM lifecycle management, market research, data analysis, A/B testing, AI tool fluency
Preferred skills
Experience in tech/e-commerce/retail, knowledge of Spanish consumer market, ability to build processes from scratch
Technologies
AI tools, CRM platforms, marketing automation tools
Responsibilities
Localize centrally developed campaigns and creative assets for Spanish culture and language; Plan and execute Spain-specific campaigns across channels; Adapt CRM journeys and lifecycle automations for local user retention; Translate consumer insights into product and marketing decisions; Establish lightweight collaboration processes with central teams and agencies; Track performance and optimize via data and A/B tests.
