Consumer Marketing Lead, Korea
Core
Set and execute integrated consumer marketing strategy for OpenAI in Korea to drive product adoption, retention, and brand relevance.
Role type
Senior Consumer Marketing Lead
Builds
Consumer growth programs, brand campaigns, creator partnerships, and cultural activations for ChatGPT in Korea
Domain
AI / Consumer Technology / Korea Market
Deliverable
product features
Required skills
Integrated marketing strategy, Korean consumer behavior insight, full-funnel growth management, creator/influencer program leadership, cross-functional partnership, local agency management, strategic judgment, hands-on execution
Preferred skills
Network of local agencies and creators, experience in fast-paced evolving environments
Technologies
None stated
Responsibilities
Set and execute Korea's consumer marketing strategy; Lead full-funnel programs to grow weekly active users and retention; Translate product capabilities into locally resonant stories and launches; Lead local agencies and partners to deliver culturally relevant work; Partner with Product Marketing, Growth, and Global Affairs; Represent the voice of Korean consumers in regional and global decisions
Seniority
Senior, hands-on IC