Head of Go-To-Market (GTM) - Enterprise Sales
Core
Own the end-to-end commercial launch and expansion strategy for a B2B SaaS product, unifying marketing, demand generation, and sales enablement into a single motion.
Role type
Senior Head of Go-To-Market (GTM) / Growth
Builds
Product launches, high-converting sales pipelines, and sales playbooks
Domain
B2B SaaS / High-growth tech
Deliverable
product features
Required skills
End-to-end launch strategy, demand generation, sales enablement, cross-functional leadership, data-driven funnel optimization, buyer psychology, deal closing mechanics
Preferred skills
B2B SaaS experience, fast-paced environment launch experience, analytics and attribution modeling
Technologies
CRM, analytics tools
Responsibilities
Define product positioning and messaging, execute inbound and outbound campaigns, arm sales teams with collateral and playbooks, align market feedback with product roadmaps
Seniority
Senior, hands-on IC
