Growth Marketing Manager
Core
Own growth strategy and lead acquisition, conversion, and retention for small business customers on a commercial finance platform.
Role type
Senior Growth Marketing Manager
Builds
Acquisition, conversion, and retention programs for small business finance customers
Domain
Fintech / Commercial Finance
Required skills
Growth strategy, paid media management, funnel optimization, A/B testing, lifecycle marketing, data analysis, stakeholder alignment, budget ownership
Preferred skills
Marketing automation, CRM platforms, product analytics, SQL, HTML/CSS, fintech experience
Technologies
Meta, TikTok, Google, LinkedIn, Google Analytics, Salesforce, Mixpanel, Amplitude
Responsibilities
Define and own the growth roadmap across acquisition, conversion and retention; Manage paid media and growth budgets; Mentor and guide marketers, agencies and freelancers; Lead strategy and performance across paid channels; Build and run a prioritised roadmap of A/B and multivariate tests; Design and optimise email and SMS programs
Seniority
Senior, hands-on IC