Marketing Operations Manager
Core
Build and optimize data infrastructure, technology, and processes to power account-based marketing initiatives, leveraging data and AI to identify, research, and prioritize business accounts.
Role type
Marketing Operations Manager (hands-on IC)
Builds
Scalable account-based marketing systems, data pipelines, and GTM technology stack
Domain
Fintech / Embedded Payments / B2B SaaS
Deliverable
production ML models
Required skills
Account-based marketing strategy, CRM management (HubSpot), data orchestration and enrichment (Clay), AI-powered workflow automation, account scoring and segmentation, CRM data management, campaign tracking frameworks, dashboard and reporting systems, process documentation, systems-oriented mindset
Preferred skills
Experience with Salesforce, Apollo, vertical software, embedded payments, fintech
Technologies
HubSpot, Clay, Apollo
Responsibilities
Own account scoring, research, and segmentation strategies; Build and maintain AI-powered research agents; Collect and analyze data signals to develop account prioritization models; Monitor target account coverage and engagement gaps; Manage and optimize the CRM environment; Own and maintain the go-to-market technology stack; Develop campaign tracking frameworks; Build actionable dashboards and reporting systems; Document operational processes; Identify inefficiencies and implement improvements
Seniority
Mid-level, hands-on IC