Marketing Manager Taiwan
Core
Lead Spotify's marketing strategy and execution in Taiwan, driving user acquisition, engagement, and brand growth through culturally relevant campaigns.
Role type
Senior Marketing Manager (Consumer/Brand)
Builds
Integrated marketing campaigns, go-to-market plans, and brand activations for Spotify in Taiwan.
Domain
Music streaming, consumer technology, entertainment.
Deliverable
product features
Required skills
Consumer marketing strategy, integrated campaign management, go-to-market planning, cultural localization, data-driven decision making, budget management, agency/partner management, stakeholder influence, storytelling, Mandarin fluency, English fluency.
Preferred skills
Experience in Taiwan's music/entertainment landscape, experience in technology/media/entertainment industries.
Technologies
Digital, social, out-of-home, experiential, earned media platforms.
Responsibilities
Own consumer marketing strategy for user acquisition and engagement; Develop and execute integrated campaigns across digital and social channels; Lead go-to-market planning for product launches; Localize global campaigns for Taiwanese audiences; Analyze campaign performance and optimize effectiveness; Manage the Taiwan marketing budget; Build relationships with creative and agency partners; Act as the voice of the Taiwan market for regional stakeholders.
Seniority
Senior, hands-on IC
