Senior Paid Media Specialist
Core
Senior Paid Media Specialist managing end-to-end campaigns, strategy, and performance for Tier 1 and Tier 2/3 clients across Google Ads and Meta.
Role type
Senior IC paid media specialist (agency)
Builds
Paid media campaigns and performance outcomes for e-commerce clients
Domain
Digital marketing / e-commerce
Required skills
Google Ads (Search, Shopping, PMax, Display, YouTube), Meta Ads, product feed optimization, GA4, Looker Studio, GTM, server-side tagging, automation, scripts, AI tools
Preferred skills
Google Ads API, custom tool building, non-Google/Meta platforms
Responsibilities
Manage paid media campaigns end-to-end across Google Ads, Meta and other platforms; Own performance across key Tier 1 accounts, including budgets, pacing and strategy; Manage a portfolio of Tier 2 and Tier 3 clients with consistency and rigour; Lead client calls, presenting performance insights and clear next steps; Analyse performance deeply, identifying true drivers rather than surface metrics; Optimise product feeds across Shopping and Performance Max campaigns; Develop 3-month tactical roadmaps, including testing and growth strategies
Seniority
Senior, hands-on IC