Go-To-Market (GTM) Specialist
Core
Execute inbound and outbound campaigns to generate qualified leads and scalable growth for fast-growing global companies.
Role type
execution-focused go-to-market specialist
Builds
qualified lead pipeline through multi-channel campaigns
Domain
B2B SaaS / tech marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
inbound/outbound lead generation, campaign execution, A/B testing, data analysis, remote collaboration
Preferred skills
multi-channel growth experiments, SEO/content distribution, social growth strategies, B2B SaaS pipeline generation
Technologies
HubSpot, Apollo, Outreach, Salesloft, LinkedIn, X/Twitter, Reddit, Google Analytics
Responsibilities
Execute inbound campaigns across SEO, content marketing, social media, and earned media; Run outbound outreach through cold email, LinkedIn messaging, and light cold calling; Experiment with social growth on LinkedIn, X/Twitter, Reddit, and online communities; Track campaign performance and optimize strategies to generate qualified pipeline; Test and iterate on messaging, targeting, and channels to improve lead generation; Collaborate closely with Sales and Marketing teams to refine GTM messaging and targeting
