E Com Lead
Core
Lead performance marketing across email, paid media, SEO, and CRO to drive explosive growth for a DTC coffee-alternative brand.
Role type
Senior Performance Marketing Lead (E-commerce/DTC)
Builds
Automated email/SMS campaigns, optimized Shopify storefront, paid ad campaigns, and organic search visibility.
Domain
E-commerce / Direct-to-Consumer (DTC) / Health & Wellness
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Email & SMS marketing strategy, Paid media management (Meta, TikTok, Google), Technical SEO, Conversion Rate Optimization (CRO), Data analysis, Project management
Preferred skills
Influencer marketing, Affiliate marketing, DSP advertising, CRO platform usage (Optimizely/VWO), Basic HTML/CSS
Technologies
Klaviyo, Shopify Plus, Google Analytics, SEMrush, Meta Ads, Google Ads, TikTok Ads, Optimizely, VWO
Responsibilities
Create and optimize automated email/SMS campaigns; Manage and optimize paid campaigns across Meta, TikTok, and Google; Lead technical SEO and content optimization; Conduct CRO experiments and audit user experience; Produce performance reports and manage marketing technology stack.
Seniority
Senior, hands-on IC