CRM Manager
Core
Support lead remarketing and automated communication programs to drive first subscription conversion for wellness apps.
Role type
CRM Manager (Lifecycle Marketing)
Builds
Automated customer journeys, personalized remarketing campaigns, and lifecycle content for wellness app users.
Domain
Wellness technology / Mobile Apps / Performance Marketing
Required skills
CRM lifecycle marketing, marketing automation, segmentation, A/B testing, data collection, reporting, cross-functional coordination
Preferred skills
Email/push tools (Reteno, Braze), CRM tech stack familiarity, JIRA/Asana/Confluence/Notion/Slack, written communication
Technologies
Reteno, Braze, JIRA, Asana, Confluence, Notion, Slack
Responsibilities
Execute remarketing strategy for non-converted leads, build and maintain automated journeys, draft content briefs, set up A/B tests, coordinate with monetization and product teams
Seniority
Junior to Mid-level, hands-on IC