Marketing Manager, Europe
Core
Design and execute regional marketing programs to build pipeline, strengthen brand presence, and accelerate revenue for Andela in Europe.
Role type
Senior B2B Marketing Manager (Field Marketing & ABM)
Builds
Field events, ABM campaigns, and demand generation programs for a global talent marketplace
Domain
B2B SaaS / Talent Marketplace
Required skills
B2B field marketing, event strategy & execution, account-based marketing (ABM), pipeline generation, cross-functional partnership, data analysis, project management
Preferred skills
European market experience, high-growth tech company background, global team collaboration
Technologies
Email marketing platforms, paid media channels, event management tools, CRM systems
Responsibilities
Plan and execute European field events (conferences, roundtables, dinners); Design and run ABM programs targeting high-priority accounts; Generate qualified pipeline through integrated campaigns; Partner with sales leadership on target accounts and revenue goals; Analyze campaign performance and optimize strategies; Provide market insights to inform global marketing strategy
Seniority
Mid-Senior, hands-on IC