B2C Marketing Lead
Core
Own digital marketing strategy for city and state program launches, turning complex public benefits into compelling consumer campaigns to drive enrollment.
Role type
Senior B2C Marketing Lead
Builds
Multi-channel acquisition campaigns for public benefit programs
Domain
Public sector / Student debt relief / Financial accessibility
Deliverable
product features
Required skills
B2C growth marketing, multi-channel campaign management, paid social (Meta, TikTok, YouTube, LinkedIn), paid search (Google Ads), copywriting, influencer/creator management, data analysis, project management
Preferred skills
Civic/political campaign experience, fintech or regulated advertising experience, startup/agency background
Technologies
Meta, TikTok, YouTube, LinkedIn, Google Ads
Responsibilities
Develop go-to-market strategies for program launches; Plan and optimize multi-channel campaigns; Create audience-specific messaging frameworks; Manage creator and influencer partnerships; Establish tracking and reporting systems; Analyze campaign performance and communicate insights
Seniority
Senior, hands-on IC