Performance Marketing Manager:in
Core
End-to-end management of paid performance marketing channels (Meta, LinkedIn, Google) for a B2B SaaS platform serving medical practices.
Role type
Senior Performance Marketing Manager (Paid Media)
Builds
Scalable paid acquisition campaigns and marketing automation workflows for a healthcare fintech platform.
Domain
Healthcare / Fintech / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Meta Ads strategy & execution, LinkedIn Ads setup, Google Ads development, creative strategy (hooks/angles/CTAs), attribution & tracking (UTM, GA4, HubSpot), data reporting (CPL, pipeline contribution), marketing automation tools
Preferred skills
AI/ML tool integration, B2B SaaS experience
Technologies
Meta Ads, LinkedIn Ads, Google Ads, HubSpot, GA4, UTM logic
Responsibilities
Build and scale Meta Ads from scratch; Develop and test LinkedIn and Google Ads channels; Coordinate creative testing with content team; Manage attribution and tracking systems; Produce weekly/monthly performance reports; Integrate AI tools into marketing workflows; Collaborate with Product Marketing on B2B messaging.
Seniority
Senior, hands-on IC