Senior Manager - Account Based Marketing - QualityOne
Core
Build, evangelize, and deliver world-class Field and Account Based Marketing (ABM) campaigns to drive business growth from strategic accounts in the Consumer Products industries.
Role type
Senior Manager, Account Based Marketing (ABM)
Builds
Data-driven multi-channel field marketing and ABM campaigns for strategic accounts
Domain
Life Sciences / Consumer Products / Enterprise Software
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
ABM campaign strategy, multi-channel field marketing, data-driven experimentation, cross-functional collaboration, complex buying process navigation, project management, CRM and marketing automation proficiency
Preferred skills
Consumer Products industry experience, second language proficiency
Technologies
CRM, marketing automation systems
Responsibilities
Develop and optimize data-driven multi-channel field marketing and ABM campaigns; Apply experimentation mindset to test and learn; Collaborate with account partners and strategy leads; Partner with content, field, and digital marketers; Understand complex buying/selling processes; Measure campaign effectiveness based on KPIs; Influence active opportunities to reduce sales cycle.
Seniority
Senior, hands-on IC with management responsibilities