Customer Marketing Executive
Core
Re-shape customer engagement for home improvement experts and household audiences through lifecycle programs and omni-channel campaigns.
Role type
Customer Marketing Executive
Builds
Lifecycle programs, customer journeys, and retention campaigns for hipages platform users.
Domain
Home improvement / PropTech
Required skills
Customer marketing, lifecycle communications, copywriting, marketing automation, campaign optimization, customer journey mapping, data analysis, AI tool usage
Preferred skills
Basic design (Photoshop), HTML skills
Technologies
Braze, Salesforce Marketing Cloud, AI tools (Claude, ChatGPT)
Responsibilities
Execute and optimize lifecycle programs across home improvement experts and household audiences using an omni-channel approach; Translate briefs into action and craft engaging messages across owned channels; Support go-to-market initiatives with clear communications; Collaborate with cross-functional teams to ensure campaign alignment; Champion the customer in strategy and creative execution; Write copy that converts and coordinate creative assets; Use a test-measure-learn approach to experiment with content and formats; Monitor and report on campaign effectiveness using data and insight; Use AI tools to generate copy variants, speed up builds, and turn data into insights.
Seniority
Mid-level (3+ years experience)