Marketing Specialist 🇦🇺
Core
Strategic leadership role shaping and executing marketing, demand generation, employer branding, and market positioning for a B2B software engineering consultancy.
Role type
Senior Marketing Leader / Head of Marketing
Builds
B2B technology marketing function, demand generation campaigns, employer brand, and market visibility for a software consultancy.
Domain
B2B Technology Consulting / Software Engineering Services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, demand generation, brand positioning, event management, content creation, digital marketing, partnership marketing, employer branding, stakeholder management, project management, data-driven optimization
Preferred skills
Technology consulting background, cloud/AI ecosystem knowledge, marketing automation/CRM, multimedia content production, design tools
Technologies
Webflow, Trello, Meetup, LinkedIn, LinkedIn ads, Meta, Instagram, Adobe, Canva, Figma, iMovie
Responsibilities
Own brand strategy and market positioning; execute integrated demand generation campaigns; plan and execute industry events and community building; lead content creation and thought leadership; manage digital presence and social media; build partner ecosystem marketing; drive employer branding and talent marketing; manage client advocacy and industry recognition; handle internal communications.
Seniority
Senior, hands-on leadership