Growth Lead
Core
Build the growth motion at Crosby by turning raw demand into a scalable system, owning strategy and execution across channels to drive pipeline growth.
Role type
Growth Lead (0-1 to 1-10 scaling)
Builds
Scalable outbound motion, paid channel campaigns, event ROI systems, funnel analytics dashboards
Domain
LegalTech / AI-native law firm
Required skills
Growth strategy, outbound sales motion design, paid media management, A/B testing, funnel analytics, CAC/LTV modeling, event marketing, automation tooling
Preferred skills
Creative experimentation, brand judgment, hands-on execution
Technologies
Ads platforms, CRM, analytics tools, automation software
Responsibilities
Partner with sales to build repeatable outbound motion; manage paid channels for brand awareness; execute experiments to test new channels and messaging; drive ROI at events and conferences; track campaign performance and analyze funnel data
Seniority
Mid-level (2-6 years experience)
