Senior Associate, Lifecycle Marketing, ANZ
Core
Building personalized, data-driven lifecycle and retention programs for DoorDash's New Verticals (non-restaurant merchants like grocery and retail) across email, push, SMS, and in-app channels.
Role type
Senior Associate, Lifecycle & Retention Marketing
Builds
Lifecycle and retention programs for new vertical partners (e.g., Aldi, Woolworths)
Domain
Food delivery / Marketplace / Retail
Required skills
CRM campaign execution, lifecycle program ownership, cross-functional collaboration, data-driven decision making, customer experience strategy, ACMA compliance navigation
Preferred skills
HTML troubleshooting, SQL, product launch support, marketplace/retail dynamics
Technologies
Email, Push, SMS, In-app messaging
Responsibilities
Design and execute end-to-end lifecycle and retention programs; Partner with Strategy & Operations on go-to-market plans; Collaborate with Promotions and Brand teams for integrated campaigns; Advocate for customer-first experiences; Use behavioral insights and segmentation to inform strategy.
Seniority
Senior, hands-on IC