Field Marketing Manager
Core
Own and execute field marketing strategy to drive pipeline, lead generation, and revenue impact across the US market through events and activations.
Role type
Field Marketing Manager (Individual Contributor)
Builds
First-party events (executive dinners, roundtables), third-party events (conferences, sponsorships), and integrated campaigns.
Domain
B2B SaaS / Professional Services
Deliverable
product features
Required skills
Field marketing strategy, event planning and execution, pipeline and lead generation, territory-based marketing, stakeholder management, budget management, vendor and agency management, data analysis and reporting
Preferred skills
Experience with legal/financial/consulting audiences, Salesforce, Marketo, event platforms
Technologies
Salesforce, Marketo, event platforms
Responsibilities
Plan and execute US field marketing programs including first-party and third-party events; Design initiatives to drive measurable pipeline and lead generation; Partner with GTM on territory-based event strategies; Manage end-to-end event delivery including budgets and logistics; Develop scalable field marketing playbooks and processes; Manage relationships with external agencies and partners; Track and report on field marketing performance
Seniority
Mid-level, hands-on IC
