Campaign Lead
Core
Own end-to-end retail marketing campaigns for Sports Direct's Australian store network, driving commercial strategy and customer engagement.
Role type
Senior retail campaign lead
Builds
High-impact retail campaigns, store activations, and brand launches
Domain
Retail / Sports apparel
Deliverable
product features
Required skills
Campaign management, project management, stakeholder management, agency management, performance analysis, budget management
Preferred skills
Commercial acumen, creative problem solving, retail passion
Technologies
N/A
Responsibilities
Own campaigns from briefing to post-campaign analysis; manage the Australian marketing calendar, timelines, and budgets; partner with merchandising, retail, and creative teams; manage relationships with global brand partners (e.g., Nike, adidas); manage agencies and suppliers; analyze campaign performance to optimize future activity; support major store launches and activations.
Seniority
Mid-level, hands-on IC