Head of Performance Marketing
Core
Own the paid media engine across Meta, TikTok, Google, and other platforms to drive qualified merchant acquisition for local businesses in 9 European markets, integrating marketing with sales through a lead-qualification system.
Role type
Head of Performance Marketing (Growth)
Builds
Paid media flights, lead-qualification engine, and hyperlocal acquisition campaigns for SMBs.
Domain
Fintech / Financial Services for Local Businesses (SMBs)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media leadership (Meta, TikTok, Google), multi-market strategy, lead qualification & sales alignment, incrementality measurement (geo-lift, MMM), AI agent orchestration, budget pacing & CPA accountability.
Preferred skills
Fintech/SaaS experience, payments/merchant services background, agentic AI workflow design.
Technologies
Meta, TikTok, Google Ads, AI agents (Claude, n8n, custom GPTs), attribution stacks.
Responsibilities
Own pacing, channel mix, and CPA accountability across 9 markets; manage platform and agency relationships; run hyperlocal media flights paired with field/inside sales; own the lead-qualification engine routing; drive incrementality discipline via geo-lift and hold-out testing.
Seniority
Senior, hands-on IC leader
