Digital Marketing Manager
Core
Lead digital demand creation for a high-growth technology portfolio across the Asia-Pacific region, building qualified pipelines via direct sales and self-serve motions.
Role type
Senior Digital Marketing Manager (B2B Technology)
Builds
Regional digital marketing strategies, multi-channel campaigns, and account-based marketing programs for a technology portfolio.
Domain
B2B Technology, Asia-Pacific
Deliverable
product features
Required skills
Digital marketing strategy, paid media, search (SEM/SEO), social media, email marketing, programmatic advertising, account-based marketing (ABM), campaign optimization, data analytics, CRM management, marketing automation, project management, cross-functional collaboration.
Preferred skills
Experience in B2B technology, knowledge of 6Sense and Demandbase, ability to work in a remote-first environment, occasional travel readiness.
Technologies
GA4, Salesforce, Tableau, Looker, Marketo, 6Sense, Demandbase, SEM, SEO, programmatic platforms.
Responsibilities
Develop and execute regional digital marketing strategies; design and activate account-based marketing programs; plan and optimize multi-channel campaigns; establish structured processes for digital marketing; track and report on KPIs (CPL, ROAS, CTR); collaborate with analytics teams to develop reporting frameworks; advocate for regional customer needs.
Seniority
Mid-to-Senior, hands-on IC with strategic influence
