CRM Specialist
Core
Develop and optimize end-to-end automated CRM communications (email, push, in-app) to drive customer experience and growth for a global luxury fashion platform.
Role type
CRM Specialist (Marketing)
Builds
Automated triggered campaigns (transactional, stock alerts, personalized flows) and CRM communication strategies.
Domain
Luxury Fashion / E-commerce / Customer Relationship Management
Required skills
MoEngage, Bloomreach, Braze, Responsys, data segmentation, campaign automation, test & learn, performance analysis, project management (Monday.com), SQL/Excel/Google Sheets, cross-functional collaboration
Preferred skills
AI modelling for audience targeting, dynamic modularization, engineering collaboration, bug fixing in automation pipelines
Technologies
MoEngage, Monday.com, Looker, Microsoft Excel, Google Sheets
Responsibilities
Build triggers and automations based on customer events; Plan and execute CRM campaigns across email, push, and in-app channels; Brief creative, linguistics, and analytics teams; Optimize campaign logic and performance through test & learn; Monitor and report on campaign trends; Collaborate with engineering and product teams on solution design; Identify and resolve errors in the automation pipeline.
Seniority
Individual Contributor, mid-level specialist
