Marketing Operations Associate
Core
Oversee and optimize the marketing technology stack to support go-to-market strategy, lead management, and sales alignment.
Role type
Marketing Operations Associate
Builds
Integrated marketing data pipelines, automated lead routing workflows, and performance reporting dashboards.
Domain
B2B SaaS / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
HubSpot administration, lead scoring and attribution, data governance, workflow automation, system integration, analytical reporting, documentation
Preferred skills
Multi-segment GTM experience, partner ecosystem tooling, AI-driven automation tools
Technologies
HubSpot, Default, ZoomInfo, LinkedIn Sales Navigator, Clay
Responsibilities
Manage and optimize HubSpot for lead identification, scoring, and tracking; Analyze marketing channel success to determine ROI; Define and uphold data governance and database health; Work with GTM teams to streamline lead handoff processes.
Seniority
Mid-level, hands-on IC