CRM and Loyalty Specialist (6m contract)
Core
Design and execute data-driven CRM campaigns and loyalty programs to drive customer engagement, retention, and lifetime value for consumer brands.
Role type
CRM and Loyalty Specialist
Builds
Personalized customer journeys and targeted marketing campaigns
Domain
Consumer goods / Home improvement and construction / Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Salesforce Marketing Cloud, HTML, CSS, email marketing best practices, campaign execution, audience segmentation, data analysis
Preferred skills
Loyalty program experience, customer experience (CX) program experience
Technologies
Salesforce Marketing Cloud
Responsibilities
Build and execute CRM campaigns that drive loyalty, satisfaction, and retention; Use data and insights to personalise customer journeys and improve engagement; Undertake analysis deep-dives into campaign and testing performance, customer behaviour metrics and key KPI's to optimise relevance and create new opportunities; Manage audience segmentation and campaign planning across multiple brands; Collaborate with internal teams (Product, Marketing, Service, IT) and external partners (Retailers) to align CRM initiatives; Support strategic projects and contribute to broader marketing and commercial goals