Growth Operations -Paytm Money
Core
Own marketing campaign operations, implementation design, and performance tracking end-to-end to improve revenue per user through cross-sell opportunities.
Role type
Growth Operations Specialist
Builds
Marketing campaigns and operational processes
Domain
Fintech / Digital Payments
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Campaign operations management, A/B testing and experimentation, Root cause analysis, Metric tracking and performance analysis, Logical reasoning and hypothesis validation, CLM tool familiarity
Preferred skills
Experience with CleverTap, Prior operations experience
Technologies
CleverTap, CLM tools
Responsibilities
Design and implement marketing campaign logic, Monitor and analyze campaign metrics, Conduct experiments on campaigns, Streamline operations for efficiency, Perform root cause analysis on campaign deviations
