Consumer Growth & Lifecycle Manager
Core
Build Fujifilm's consumer growth and lifecycle marketing capability from scratch, creating strategy, journeys, and automation to increase engagement and commercial impact.
Role type
Senior IC lifecycle marketing manager
Builds
Consumer growth ecosystem including CRM strategy, automated email/SMS programs, and reporting dashboards
Domain
Consumer electronics / Direct-to-consumer marketing
Deliverable
product features
Required skills
CRM strategy, lifecycle marketing, marketing automation, audience segmentation, email/SMS campaign management, data analysis, budget management
Preferred skills
Consumer electronics experience, photography interest
Technologies
HubSpot, Klaviyo
Responsibilities
Develop annual CRM and lifecycle marketing strategy; Design and optimize end-to-end consumer journeys; Build and deploy automated email and SMS programs; Establish reporting frameworks to measure commercial impact; Collaborate with marketing and e-commerce teams to align CRM with brand campaigns
Seniority
Senior, hands-on IC