[UPLIVE Company] Senior Performance Marketing (App)
Core
Own and execute user acquisition (UA) strategy for a portfolio of 3-5 mobile apps, managing large-scale budgets across Meta, Google, TikTok, and other channels to grow daily active users.
Role type
Senior Performance Marketing Manager (Mobile App UA)
Builds
Mobile app user acquisition campaigns and growth strategies
Domain
Mobile Gaming / App User Acquisition
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
User acquisition strategy, large-scale budget management, Meta Ads, Google UAC, TikTok Ads, SDK networks, DSPs, pre-registration campaigns, creative strategy, market research, competitive analysis
Preferred skills
Experience in Utility or AI genre apps, ad monetization knowledge
Technologies
MMPs, mediation, analytics, SDK ad networks, DSPs
Responsibilities
Execute UA strategy across a portfolio of mobile apps, run campaigns to hit KPI and ROAS targets, define launch strategies for new titles, develop conceptual creative strategies and testing processes, collaborate with Product, Monetization, Creative, and Data teams, conduct market research and competitive analysis
Seniority
Senior, hands-on IC
