Head of Growth Marketing
Core
Own a qualified pipeline target and the system delivering it for enterprise customers, working in partnership with Sales to drive efficient pipeline creation.
Role type
Head of Growth Marketing (Enterprise B2B)
Builds
A repeatable enterprise growth motion connecting account tiering, signal sources, and conversion plays.
Domain
B2B SaaS / Customer Support Operations
Deliverable
production ML models
Required skills
Enterprise account-based GTM strategy, funnel data analysis, paid media & website conversion optimization, lifecycle marketing, outbound marketing alignment, AI workflow design, GTM engineering management
Preferred skills
Experience leading teams through deliberate upmarket/multi-product transitions, building adopted multi-player AI systems
Technologies
AI agents, GTM systems, funnel analytics tools
Responsibilities
Rethink enterprise motion end-to-end including account tiering and conversion plays; Own the funnel to identify drop-offs and sequence fixes; Build signal-based plays alongside SDR pods; Treat paid and website conversion as levers; Design integrated campaigns pulling content, PMM, and events; Build AI workflows for account research and creative variants; Manage and grow the GTM engineer.
Seniority
Senior, hands-on IC with player/coach management experience