Head of Marketing - New Venture
Core
Leading marketing for a new AI Language Tutor product from 0 to 1, focusing on user acquisition and scaling within a venture builder.
Role type
Head of Marketing (New Venture)
Builds
AI Language Tutor product for global users
Domain
EdTech / AI / Language Learning
Deliverable
product features
Required skills
Performance/growth marketing, Paid acquisition (Meta Ads), Unit economics, Team management, Go-to-market strategy, A/B testing
Preferred skills
Mobile app growth, Subscription monetization, EdTech/AI domain expertise, US market launch experience, Mobile attribution tools
Technologies
Meta Ads, Google Ads, TikTok Ads, ASA, AppsFlyer, Adjust, RevenueCat, Amplitude
Responsibilities
Build go-to-market and growth strategy from scratch, Launch and optimize initial ad campaigns, Manage marketing budget and unit economics, Build creative funnel with designers, Run continuous A/B testing, Hire and manage marketing team
Seniority
Senior, hands-on IC leading a team