Enterprise Product Marketing Manager, Surveillance
Core
Lead go-to-market strategies for enterprise video surveillance solutions, acting as a bridge between product management, sales, and marketing to drive demand and market penetration.
Role type
Enterprise Product Marketing Manager (Video Surveillance)
Builds
Enterprise surveillance solution and product portfolio
Domain
Security / Video Surveillance
Deliverable
product features
Required skills
Market research, competitive analysis, customer segmentation, product positioning, messaging development, GTM launch execution, cross-functional collaboration, technical feature translation, industry trend analysis
Preferred skills
Experience with product presentations, video showcasing, industry interviews, fast-paced project management
Technologies
Video surveillance solutions
Responsibilities
Conduct market research and competitive analysis to inform product positioning; Craft and evolve product positioning and messaging for packaging, sales, and digital content; Execute Go-To-Market launches for new solutions and features; Partner with internal teams and agencies to define and execute go-to-market efforts; Act as a product marketing advisor for internal and external communications; Develop marketing collaterals to support sales processes.
Seniority
Mid-level, hands-on IC
