Paid Social Specialist
Core
Plan, launch, and optimize full-funnel paid social campaigns to connect small businesses, accountants, and bookkeepers with Xero's platform.
Role type
Paid Social Specialist (Performance Marketing)
Builds
Scalable customer acquisition campaigns across Meta, TikTok, Reddit, and LinkedIn
Domain
SaaS / Digital Performance Marketing
Deliverable
product features
Required skills
Paid social campaign management, audience segmentation, budget allocation, A/B testing, ad platform proficiency (Meta, TikTok, LinkedIn, Reddit), data analysis, conversion funnel tracking
Preferred skills
Experience in SaaS environments, familiarity with customer data platforms, media partner management
Technologies
Meta Ads, TikTok Ads, LinkedIn Campaign Manager, Reddit Ads, analytics software, customer data platforms
Responsibilities
Launch and manage high-performing campaigns across multiple social platforms, execute creative and audience testing roadmaps, leverage data platforms to build targeted segments, collaborate with data science and creative teams
Seniority
Individual Contributor