Manager, Digital Communications & Engagement
Core
Strategic leadership of digital communications and engagement functions to shape how the University communicates with students across owned digital channels.
Role type
Manager, Digital Communications & Engagement
Builds
Digital communications strategy, governance frameworks, lifecycle contact strategies, and MarTech capabilities.
Domain
Higher Education / Digital Marketing
Deliverable
product features
Required skills
Digital communications strategy, lifecycle contact strategy, marketing automation leadership, MarTech oversight, stakeholder engagement, change management, data analytics for communications, governance framework design.
Preferred skills
Experience in large/complex organizations, multidisciplinary team leadership, operating model design.
Responsibilities
Develop and lead digital communications strategy and governance; Establish communications planning and prioritization processes; Lead Marketing Automation and MarTech capability functions; Partner with Schools and University Centres to improve communication coordination; Build stakeholder understanding of governance and processes; Provide strategic oversight of marketing automation platforms; Use customer insights and performance reporting to evaluate effectiveness.
Seniority
Manager, strategic leadership