Digital Experience Strategist
Core
Own and execute high-impact digital experiences to drive engagement, lead generation, and business growth by translating business strategy into digital strategy across web, email, and digital platforms.
Role type
Senior Digital Experience Strategist
Builds
Digital campaigns, audience journeys, and personalized experiences for NA Retail and Institutional Marketing Teams
Domain
Financial Services / Digital Marketing
Deliverable
product features
Required skills
Digital strategy, Audience segmentation, Customer journey mapping, Personalization, Lead generation optimization, A/B testing, Data analysis, Adobe Marketing Suite, Analytics tools, Stakeholder management
Preferred skills
Adobe Marketo Engage Architect Master Certification, Asset management experience
Technologies
Adobe Marketing Cloud (AEM, Marketo, Target, CJA/AA), Google Analytics 4 (GA4), Adobe Analytics
Responsibilities
Develop and execute digital experience strategies aligned with business growth objectives; Define and evolve audience journeys including behavioral, demographic, and lifecycle segmentation; Partner with UX/UI teams to design seamless, segment-specific digital experiences; Oversee the marketing lead generation program including strategy, targeting, and performance optimization; Lead analysis and stakeholder alignment on digital performance by segment and funnel stage; Establish digital experience and audience targeting standards.
Seniority
Senior, hands-on IC
