Paid Search Specialist
Core
Manage client pay-per-click campaigns on Google Ads, focusing on strategy, build, monitoring, and optimization to drive conversions at the lowest acquisition cost.
Role type
Paid Search Specialist (Google Ads)
Builds
PPC campaigns and landing page optimizations for client websites
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads campaign management, Google Analytics, conversion rate optimization, direct response copywriting, data analysis, time management
Preferred skills
Photoshop, Google Tag Manager
Technologies
Google Ads, Google Analytics, MailChimp, Google Tag Manager, Photoshop
Responsibilities
Setup, manage, and optimize Google Ads campaigns; analyze data to identify optimization opportunities; write direct response ad copy; manage landing pages and install tracking pixels; prepare performance reports and recommendations; educate account managers on campaign strategies.
Seniority
Junior to Mid-level, hands-on IC