Partner Product Marketing Manager
Core
Crafts the narrative for G2's partnerships and Buyer Intent product line, translating complex integrations into clear value propositions and sales enablement.
Role type
Partner Product Marketing Manager
Builds
Joint value propositions, 'better together' narratives, pitch decks, one-pagers, FAQs, and sales enablement materials for partner offerings.
Domain
B2B SaaS / Data and Intent Products
Deliverable
product features
Required skills
Go-to-market strategy, positioning and messaging, sales enablement, customer and market insight, content creation, GTM launch planning, competitive research, adoption analysis
Preferred skills
Experience in B2B SaaS or data and intent products, experience launching offerings with technology/data/channel partners
Technologies
Partnerfleet, Buyer Intent platform
Responsibilities
Develop and validate positioning, messaging, and joint value propositions for partner offerings; Own messaging strategy and enablement readiness for partner-related feature launches; Draft workflow guides, technical docs, and setup resources; Create content for partner audiences (sales teams, solutions engineers); Establish feedback loops through customer interviews and win/loss analysis; Analyze partner adoption data to identify usage barriers; Define success metrics for partner launches and events; Manage Partnerfleet product messaging across marketplace listings.
Seniority
Mid-Senior, hands-on IC
