Lifecycle Marketing & Martech Manager
Core
Own end-to-end customer lifecycle campaigns from strategy to technical execution, designing automated communications to attract, convert, grow, and reactivate the audience.
Role type
Lifecycle Marketing & Martech Manager (hybrid digital strategist and tech expert)
Builds
Automated and ad-hoc multi-channel communications across the customer journey
Domain
Retail + Customer Lifecycle Marketing
Required skills
CRM system integrations, data flows, database health, multi-channel campaign execution, data-driven segmentation, A/B testing, HTML basics, direct leadership, stakeholder management
Preferred skills
Insider CRM, Snowflake, Salesforce Marketing Cloud
Technologies
Insider CRM, Snowflake, Salesforce Marketing Cloud
Responsibilities
Drive retention, reactivation, and growth strategies through targeted email, SMS, and multi-channel lifecycle campaigns; Oversee core CRM architecture and collaborate with IT, E-Commerce, and Master Data teams to build robust data models; Translate customer behaviour data into highly targeted, personalized customer journeys and rigorous A/B testing roadmaps; Direct leadership of 1 direct report (Lifecycle Marketing Specialist); Partner with Brand Marketing, Insights & Analytics, and external agency partners to align campaign calendars and maximize ROI
Seniority
Mid-level, hands-on IC with direct reporting