Freelance Paid Media Strategist (Google & Meta)
Core
Manage and optimize Google Ads and Meta Ads campaigns, develop paid acquisition strategies, and translate data into client recommendations.
Role type
Freelance paid media strategist (Google & Meta)
Builds
Client-side paid media campaigns and acquisition strategies
Domain
Digital marketing / Performance marketing
Deliverable
client delivery
Required skills
Google Ads management, Meta Ads management, campaign optimization, budget management, bidding strategies, creative testing, client communication, data analysis, AI tool integration
Preferred skills
GA4, Google Merchant Centre, server-side tracking, prompt engineering, AI agents
Responsibilities
Manage and optimize paid campaigns across Google Ads and Meta Ads, Develop paid acquisition strategies aligned with client objectives, Analyse campaign performance and identify opportunities to improve results, Review AI-generated account analysis and determine appropriate actions, Communicate directly with clients regarding strategy and performance, Collaborate with specialists across analytics and tracking
Seniority
Mid-level, hands-on IC