Lifecycle & Growth Marketing Lead
Core
Own the full conversion journey and lifecycle marketing systems to turn interest into customers and increase customer value.
Role type
Senior Lifecycle & Growth Marketing Lead
Builds
Conversion strategies, lifecycle programs, experimentation roadmaps, and measurement systems for a creative AI product.
Domain
SaaS / AI / Creative Tools
Deliverable
product features
Required skills
Growth marketing strategy, lifecycle marketing, conversion rate optimization (CRO), marketing automation, data analysis, hypothesis testing, copywriting, stakeholder management
Preferred skills
Experience with Braze, Hubspot, Sanity, Vercel, Linear, PLG and sales-assisted motions
Technologies
Braze, Hubspot, Sanity, Vercel, Linear
Responsibilities
Own conversion strategy across the website and acquisition surfaces; design segmented lifecycle programs for nurture, activation, and expansion; establish a growth experimentation roadmap; define funnel metrics and build reporting systems.
Seniority
Senior, hands-on IC
