Senior Product Manager, Growth Marketing Platform
Core
Own the strategy and execution for Instacart's unified growth marketing platform, including agentic CRM, marketer tooling, and end-to-end orchestration to improve marketing efficiency and ROI.
Role type
Senior Product Manager, Growth Marketing Platform
Builds
Unified marketing stack (agentic CRM, marketer tooling, orchestration, measurement) for Instacart's internal marketing teams
Domain
Grocery delivery / MarTech / AI-powered marketing platforms
Deliverable
production ML models | product features
Required skills
Product strategy & roadmap definition, cross-functional leadership, data-driven decision making, experimentation design (A/B testing), SQL proficiency, stakeholder alignment, change management
Preferred skills
Growth marketing lifecycle optimization, ML/AI feature building (LLMs, prompt orchestration), systems thinking, MarTech ecosystem familiarity (CDPs, ESPs, MMPs), privacy & compliance governance
Technologies
SQL, LLMs, experimentation platforms, feature flagging, CDPs, ESPs, MMPs
Responsibilities
Define product vision and multi-half roadmap; translate marketer needs into platform capabilities (segmentation, journey orchestration, personalization); partner with Engineering/ML to ship AI-powered features; define KPIs and lead experimentation frameworks; drive cross-functional execution; lead adoption and change management
Seniority
Senior, hands-on IC