Performance Marketing Manager, Google & YouTube
Core
Build Google Ads and YouTube campaigns from scratch to scale a subscription news platform's paid budget while maintaining low CAC and positive subscriber payback.
Role type
Senior Performance Marketing Manager (Google & YouTube)
Builds
Paid user acquisition campaigns for a news comparison mobile app and web platform
Domain
News & Media / Digital Marketing
Required skills
Google Ads management, YouTube advertising, campaign scaling, CAC optimization, subscriber payback analysis, GA4, creative briefing, landing page management, cross-functional partnership
Preferred skills
DTC/subscription scaling, diverse paid social, CTV/OTT buying, AppsFlyers, Firebase, MMM, geo-lift, Apple Search Ads
Technologies
Google Ads, Performance Max, Demand Gen, YouTube, GA4, AppsFlyers, Firebase
Responsibilities
Design account architecture and testing frameworks for Google surfaces; scale spend across Search, PMax, Demand Gen, and YouTube; manage external agency creative production; build and iterate landing pages; establish conversion tracking and attribution; experiment with adjacent paid channels; partner with product and engineering teams.
Seniority
Senior, hands-on IC