Paid Social Media Specialist Hybrid
Core
Own and execute Paid Social strategy to drive customer acquisition, engagement, and sales for a leading Australian retail brand.
Role type
Senior Paid Social / Performance Marketing Specialist
Builds
Paid Social campaigns across Meta, TikTok, and emerging platforms
Domain
Retail / Ecommerce
Deliverable
product features
Required skills
Paid Social strategy, campaign execution and optimization, ROAS/CAC/MER analysis, audience targeting, budget management, data-driven insights, stakeholder influence
Preferred skills
Agency background, fast-paced ecommerce experience, emerging platform expertise
Technologies
Meta, TikTok
Responsibilities
Develop and optimize Paid Social campaigns, manage budgets and performance metrics, analyze data to uncover insights, partner with Creative and Ecommerce teams, present performance insights to stakeholders
Seniority
Senior, hands-on IC