Field Marketing Manager - Brazil
Core
Build and own the marketing strategy and execution for LATAM, increasing awareness, driving engagement, generating leads, and supporting conversion rates.
Role type
Field Marketing Manager (LATAM)
Builds
Demand generation, ABM, events, customer marketing, web, content, and PR for a B2B SaaS platform.
Domain
B2B SaaS / Customer Engagement / Marketing
Deliverable
product features
Required skills
B2B marketing strategy, demand generation, ABM, event planning and execution, web content management, project management, creative problem-solving, team management
Preferred skills
Email marketing tools, webinar tools
Technologies
CDP, WhatsApp, SMS, Email, Web, App, Site Search
Responsibilities
Manage local marketing activities including demand generation, ABM, events, customer marketing, web, content, and PR; Own the Brazil website and improve local content for traffic and lead conversions; Create locally relevant assets like case studies, whitepapers, and guides; Work closely with sales to measure program performance and lead quality.
Seniority
Mid-Senior, hands-on IC
