Marketing Automation Architect (CA)
Core
Define the vision, architecture, and governance of the Adobe Marketo Engage platform to enable scalable, data-driven customer engagement across the buyer lifecycle.
Role type
Senior Marketing Automation Architect (MarTech)
Builds
Enterprise marketing automation solutions, journey-based programs, and Salesforce/Marketo integrations
Domain
B2B Healthcare / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Adobe Marketo Engage architecture, Salesforce CRM integration, lifecycle automation, lead scoring models, platform governance, cross-functional technical leadership
Preferred skills
AI tool adoption (Microsoft 365 Copilot), LeanData integration, privacy regulation compliance (CASL/GDPR), marketing analytics
Technologies
Adobe Marketo Engage, Salesforce, LeanData, Microsoft 365 Copilot
Responsibilities
Shape technical vision and roadmap for Marketo; design journey-based marketing programs; own Salesforce/Marketo integration and data integrity; optimize lead scoring and lifecycle frameworks; mentor Marketing Operations team and manage security communications
Seniority
Senior, hands-on IC with strategic oversight
