Senior Programmatic Manager
Core
Senior Programmatic Manager driving growth for major client accounts through data-driven programmatic advertising strategies, optimizing campaigns, and providing strategic consulting.
Role type
Senior IC programmatic advertising manager
Builds
Integrated digital advertising solutions and optimized programmatic campaigns for major clients
Domain
Digital advertising / Programmatic media buying
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Programmatic campaign optimization, Attribution modeling, Data analysis, Business strategy, Team leadership, Client consulting, SQL, Advanced Excel (Macros), Google Marketing Platform
Preferred skills
Agency experience, Mentoring junior staff, Experimentation with new technologies
Technologies
Demand-side platforms, Ad networks, Real-time bidding, Google Marketing Platform
Responsibilities
Optimize programmatic campaigns across platforms to improve client performance; Develop performance reports and strategic recommendations; Partner with Business Development to create programmatic strategies; Lead weekly status meetings and coordinate team priorities; Mentor junior team members; Analyze deal economics and media allocation.
Seniority
Senior, hands-on IC with leadership responsibilities
