Demand Generation and Account-Based Marketing Manager
Core
Generate qualified pipeline and accelerate revenue through integrated demand generation and account-based marketing (ABM) strategies for a B2B contract lifecycle management (CLM) software company.
Role type
Individual contributor Demand Generation & Account-Based Marketing Manager
Builds
Qualified sales pipeline, targeted account engagement programs, and scalable marketing campaigns
Domain
B2B SaaS / Contract Lifecycle Management (CLM)
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Demand generation strategy, Account-based marketing (ABM), B2B marketing, Campaign orchestration, Market intelligence analysis, Audience segmentation, Channel mix management, Performance optimization, Sales alignment, Data-driven decision making
Preferred skills
Experience with AI-enabled marketing tools, Intent data analysis, Marketing technology stack management
Technologies
CRM, AI-enabled marketing tools, Intent data platforms, Marketing automation, Digital advertising platforms, Email marketing tools, Webinars/Event platforms, Social media platforms, Partner marketing platforms
Responsibilities
Own integrated demand generation and ABM programs to generate qualified pipeline; Translate growth objectives into campaign strategies across 1:1, 1:few, and 1:many motions; Determine audience segmentation, channel mix, and investment priorities; Orchestrate campaigns across digital, email, events, content, and partner channels; Partner with Sales and SDR teams to align marketing programs with account priorities; Define and monitor success measures tied to pipeline creation and revenue impact; Continuously test and optimize campaigns using engagement metrics and AI tools.
Seniority
Senior, hands-on IC