Senior Paid Media Executive
Core
Own the paid lead-generation engine feeding the inside-sales funnel for local businesses across Europe, using AI to build reporting and measurement.
Role type
Senior Paid Media Executive (Lead Generation)
Builds
Paid acquisition campaigns, analytics layer, and lead-to-sales pipeline for SMBs
Domain
Fintech / Local Business Services / Paid Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media campaign management (Meta, Google, TikTok), SQL (writing from scratch), acquisition unit economics (CPL, LTV/CAC, ROAS), A/B testing design and interpretation, AI tool integration for reporting/analysis, conversion API management (CAPI/Enhanced Conversions)
Preferred skills
Fintech or SMB-acquisition experience, lead scoring, value-based bidding (tROAS), CRM integrations (HubSpot), dashboarding (Looker, Chart.js), multi-market operations
Technologies
Meta, Google Ads, TikTok, SQL, HubSpot, Looker, Chart.js, CAPI, Enhanced Conversions
Responsibilities
Run and optimize paid lead gen campaigns; build analytics layer connecting spend to outcomes; improve data integrations and conversion signals; optimize conversion paths (landing pages, forms); run rigorous A/B tests; partner with sales leaders on lead volume/quality targets
Seniority
Senior, hands-on IC